Curious what separates a hit campaign from a forgettable one? This ebook dives into the art (and data) of writing creative briefs that drive real performance. Based on hundreds of campaigns and millions of views, it shows how clarity, structure, and collaboration between AI and humans shape better results.

In this ebook, you'll discover:
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1. The anatomy of a good brief - How to strike the balance between structure and creativity.
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2. From idea to brief - How to turn concepts and trends into actionable creative direction.
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3. Proven frameworks and data - Real examples from top-performing campaigns.
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4. AI + human workflow - Using AI for speed, humans for insight.
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5. And much more!