Tiktok Trends - Oct 2026

Introducing "TikTok Trends 2026" – your source for staying ahead of the game on the latest TikTok crazes!

TikTok trends move fast, and if you're not quick, you'll miss out. But let's be real, keeping up with TikTok trends can be a hassle. That's where we come in.
Each week, we'll keep you updated on what's hot on TikTok (by spending way too much time scrolling). From trending hashtags to popular sounds and formats, we've got you covered!

Please note:

• Our focus here is TikTok, but we also track Meta trends on our Instagram Trends page, updated weekly. Testing trends on both platforms helps you see what really resonates.
• Trends are generally very short, which may concern you about not mentioning the product enough. However, the mistake would be to tack on promotional elements after the video. It's crucial that the video stays true to the trend, lasts only a few seconds, and captures the essence of the need your service addresses in a brief timeframe.
• Not all trends will be suitable for every brand. It will be up to you to choose the ones that seem most relevant to your message and goals.

13 Oct 2026

The “Not a perfect person” trend

This sound is made for little confessions and self-callouts. Creators start with an embarrassing habit, awkward mistake, or something they probably should have stopped doing sooner, then act out the lyric, “I’m not a perfect person.” The more relatable the confession, the better.

How to do the trend

• Think of one habit or behavior your audience would reluctantly admit to doing too
• Set up the confession with a short text overlay
• Act out the lyric and let the confession be the punchline
• For app content, use the confession to show how you used to do something before discovering an easier way

How can creators use this trend

The confession can be anything from a silly habit to a very real “why was I doing this?” moment. Apps can use it to show the old, unnecessarily complicated way of doing something before revealing the easier alternative.

• Study apps: “It was until last week that I was still planning all my studying in a notebook.”
• Fitness app: “The way I was just making up my workouts as I went…”
• Travel app: “I had no business planning a 10-day trip with screenshots saved in five different folders.”

For this trend, use this audio.

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The “Weirdly pretty” trend

This slideshow is all about those random camera-roll photos that somehow ended up being your favorites. Creators open with “Photos I feel weirdly pretty in”, then swipe through candid or completely ordinary pictures where they unexpectedly love how they look.

How to do the trend

• Open with a text overlay that sets up what the carousel is about
• Add candid, unplanned, or everyday photos that fit the theme
• Keep the photos feeling natural rather than overly polished
• Use the final slides to show a product or app naturally as part of the moment

How can creators use this trend

Creators can also turn it into a mini look at how they use an app, showing the moments where it makes their routine easier or more enjoyable.

• Fitness apps: “Photos from my workout era that I actually like” → show getting ready, using the app, and post-workout moments.
• Study apps: “Photos from my study days that make me feel weirdly productive” → show the setup, app, notes, coffee, and finished work.
• Photo apps: “Photos I almost deleted but now love” → show overlooked photos that turned out great after editing.

For this trend, use this audio.

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5 Oct 2026

The “Oh look” trend

This couple format usually plays with two things people are equally scared of, with one partner reacting dramatically to the first and then flipping the setup with a much more personal answer.

How to do this trend

For apps, you can switch the joke around: instead of being scared of something, the creator is simply not interested in doing things the hard way. One person says something like “Oh look, manual work,” and the other panics. Then they say “Oh look, [app] to help us,” and suddenly there’s nothing to be afraid of.

• Start with something your audience would rather avoid doing manually.
• Have one person react dramatically to the first scenario.
• Flip the setup with the easier alternative: the app.
• The joke is that the second person is suddenly completely calm because they have the app.

How can creators do this trend

• Study app: “Oh look, figuring out what to study for the next three weeks.” → panic. “Oh look, my study app made me a plan.” → completely relaxed.
• Cooking app: “Oh look, deciding what to make for dinner and finding the recipe myself.” → panic. “Oh look, the app already picked a recipe.” → calm.

For this trend, use this audio.

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The “-A texted me” trend

This trend takes a page from Pretty Little Liars, with creators turning their own habits into a suspicious little exposure. The hook calls out something oddly specific they’ve done, then signs it off with “- A”, making it feel like someone has been secretly watching them.

How to do the trend

• Pick one specific behavior your audience might secretly do with your app.
• Write it like an anonymous text exposing them for it.
• Keep it specific enough that people immediately recognize the behavior.
• Sign it “- A” to complete the Pretty Little Liars reference.

How can creators use this trend

For apps, the fun is in exposing the little ways people use the product to their advantage while pretending they didn’t. Think of it as calling out the secret hack, shortcut, or advantage your app gives them.

• “i saw you use the app to plan your entire trip and then tell everyone you just winged it”
• “telling everyone you’re spontaneous when you literally planned the date through the app is crazy”

For this trend, use this audio.

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TikTok trends January | TikTok Trends February | TikTok Trends March | TikTok Trends April | TikTok Trends May | TikTok Trends June | TikTok Trends July | TikTok Trends August | TikTok Trends September | TikTok Trends October |

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