Tiktok Trends - January 2026

Introducing "TikTok Trends 2026" – your source for staying ahead of the game on the latest TikTok crazes!

TikTok trends move fast, and if you're not quick, you'll miss out. But let's be real, keeping up with TikTok trends can be a hassle. That's where we come in.
Each week, we'll keep you updated on what's hot on TikTok (by spending way too much time scrolling). From trending hashtags to popular sounds and formats, we've got you covered!

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Please note:

• Our focus here is TikTok, but we also track Meta trends on our Meta Trends page, updated weekly. Testing trends on both platforms helps you see what really resonates.
• Trends are generally very short, which may concern you about not mentioning the product enough. However, the mistake would be to tack on promotional elements after the video. It's crucial that the video stays true to the trend, lasts only a few seconds, and captures the essence of the need your service addresses in a brief timeframe.
• Not all trends will be suitable for every brand. It will be up to you to choose the ones that seem most relevant to your message and goals.

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Want creators to turn these trends into ads for your brand or your clients? 👉 Book a demo here.

6 Jan 2025

The “26 goals for 2026” trend

This trend is all about turning vague resolutions into something tangible. Instead of saying “I want to do better next year,” creators are listing 26 specific, achievable goals for 2026 (the kind that feel realistic, a little ambitious, and actually doable).

What makes this format work is the mix of honesty and intention. The goals can be big or small, serious or slightly unserious, as long as they feel human. Bonus points if you explain how you’ll make them happen or break them down into manageable chunks (monthly, quarterly, or by theme).

It’s goal-setting without the pressure to be perfect.

How to Use the Trend

• Create a list of 26 concrete goals for 2026
• Film yourself talking through them, or use text overlays with short explanations
• Optional: explain how you’ll achieve each goal
  • routines, systems, boundaries, habits, reminders
• You can:
  • Break them down by month
  • Group them by themes (health, money, work, relationships, fun)
  • Or keep it casual and free-flowing
• Longer formats work well here (45–90 seconds) if the pacing is tight
• Keep it relatable, perfection is not the goal

There is no sound for this trend, but make sure to add phrases like “26 goals for 2026” in your text overlay or your voiceover.

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