Tiktok Trends - May 2026

Introducing "TikTok Trends 2026" – your source for staying ahead of the game on the latest TikTok crazes!

TikTok trends move fast, and if you're not quick, you'll miss out. But let's be real, keeping up with TikTok trends can be a hassle. That's where we come in.
Each week, we'll keep you updated on what's hot on TikTok (by spending way too much time scrolling). From trending hashtags to popular sounds and formats, we've got you covered!

Please note:

• Our focus here is TikTok, but we also track Meta trends on our Instagram Trends page, updated weekly. Testing trends on both platforms helps you see what really resonates.
• Trends are generally very short, which may concern you about not mentioning the product enough. However, the mistake would be to tack on promotional elements after the video. It's crucial that the video stays true to the trend, lasts only a few seconds, and captures the essence of the need your service addresses in a brief timeframe.
• Not all trends will be suitable for every brand. It will be up to you to choose the ones that seem most relevant to your message and goals.

Want creators to turn these trends into ads for your brand or your clients? 👉 Book a demo here.

4 May 2026

The “And Emily....that's all” trend

This trend brings back pure Miranda Priestly energy. Using the iconic “and Emily… that’s all” line, creators create a contrast between two people, two versions of themselves, or two ways of doing something.

One side is polished, put-together, or “correct.” The other is… not.

It's all about the subtle judgment.

How to do the trend

• Use the “and Emily… that’s all” audioFilm two contrasting shots: polished vs chaotic or doing it right vs doing it wrong
• Film two contrasting shots
• Keep expressions minimal and slightly dismissive

Scenario examples:

Turn it into a judgment format, especially around doing something without the product vs with it.

• Productivity: you organized, calm, everything in one place vs someone using 5 different tools, messy tabs everywhere
• Finance: you tracking spending, in control vs someone guessing expenses, checking bank app 10 times a day

For this trend, use this sound.

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TikTok trends January | TikTok Trends February | TikTok Trends March | TikTok Trends April | TikTok Trends May |

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