Tiktok Trends - July 2026

Introducing "TikTok Trends 2026" – your source for staying ahead of the game on the latest TikTok crazes!

TikTok trends move fast, and if you're not quick, you'll miss out. But let's be real, keeping up with TikTok trends can be a hassle. That's where we come in.
Each week, we'll keep you updated on what's hot on TikTok (by spending way too much time scrolling). From trending hashtags to popular sounds and formats, we've got you covered!

Please note:

Our focus here is TikTok, but we also track Meta trends on our Instagram Trends page, updated weekly. Testing trends on both platforms helps you see what really resonates.
Trends are generally very short, which may concern you about not mentioning the product enough. However, the mistake would be to tack on promotional elements after the video. It's crucial that the video stays true to the trend, lasts only a few seconds, and captures the essence of the need your service addresses in a brief timeframe.
Not all trends will be suitable for every brand. It will be up to you to choose the ones that seem most relevant to your message and goals.

Want creators to turn these trends into ads for your brand or your clients? 👉 Book a demo here.

6 July 2026

The “Inspiration sound” trend

@amyrosealexandra
♬ original sound - ridgeclub

It’s all about appreciating the good moments.

Creators pair an uplifting, feel-good audio with aesthetic clips from their day and a simple text overlay that reflects how they're feeling. Some videos celebrate where they are now, while others hint that better days are ahead.

There's no complicated edit or storyline. Simply add beautiful visuals, a calming soundtrack, and one message that ties everything together.

How to do the trend

Film aesthetic clips that match the mood: morning routines, coffee runs, working, etc
Add a short text overlay that reflects a feeling, realization, or positive mindset

Scenario examples:

Show how life feels after using the app rather than explaining what it does. The text overlay should communicate the feeling, while the visuals reinforce it.

Finance: "how it feels to simplify my savings with [app]”
Fitness: “you finally found a healthier you thanks to [app]”
Productivity: "how it feels to finally have my calendar under control thanks to [app]”

For this trend, use this audio.

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@graces.travelsss For better or worse #yellowfont #travel #emotional #mountains #train ♬ original sound - ridgeclub

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The “No Pen or paper” trend

@zebragirl2003
♬ original sound - Sonicallygifted

This Beyoncé sound is all about making something difficult look ridiculously easy.

Creators use it to highlight moments where everything works perfectly on the first attempt. Whether it's nailing a task, creating something impressive in seconds, or getting an unexpectedly good result, the trend captures that satisfying "wait... that's it?" feeling.

How to do the trend

Film yourself completing a task with little to no effort
Add a text overlay explaining what happened It should make viewers think: "There's no way it was that easy."

How can creators use it:

Perfect for demonstrating how an app or product simplifies something that usually feels complicated.