Tiktok Trends - May 2025

Introducing "TikTok Trends 2025" – your source for staying ahead of the game on the latest TikTok crazes!

TikTok trends move fast, and if you're not quick, you'll miss out. But let's be real, keeping up with TikTok trends can be a hassle. That's where we come in.
Each week, we'll keep you updated on what's hot on TikTok (by spending way too much time scrolling). From trending hashtags to popular sounds and formats, we've got you covered!

Please note:

• Currently, our focus is primarily on TikTok, but we're exploring other networks. It's worth testing these trends across all platforms to see what resonates best with your audience.
• Trends are generally very short, which may concern you about not mentioning the product enough. However, the mistake would be to tack on promotional elements after the video. It's crucial that the video stays true to the trend, lasts only a few seconds, and captures the essence of the need your service addresses in a brief timeframe.
• Not all trends will be suitable for every brand. It will be up to you to choose the ones that seem most relevant to your message and goals.

27 May 2025

The “Propaganda I’m not falling for” trend

This satirical trend calls out the modern myths, pressures, and social expectations we’ve all been lowkey gaslit into believing. Set to nostalgic or emotionally charged audio like Charli XCX’s “i think about it all the time” creators list things they now recognize as totally overrated, unnecessary, or just… suspicious.

The tone ranges from dead serious to laughably petty, making it super adaptable, especially for apps or brands that challenge the norm or offer a better way.

How to Use This Trend

• Use the audio (Charli XCX).
• Add a simple visual, a moody selfie, a still background, or a quiet video loop.
• Use on-screen text to list “propaganda” you’re calling out.
• Keep the vibe consistent: either go all-in on humor, keep it satirical and aesthetic, or mix serious points with lighter ones for contrast.

Text Overlay Examples

• Making friends online is weird (for friendship apps)
• 5am workouts make you “productive” (funny, everyday life)
• Rest has to be earned (office life)
• More expensive means more effective (for brands like skincare)
• Walking doesn’t count as real exercise (for walking apps like WeWard)

For this trend, use this sound.

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The “New Flame” trend

This trend is all about speaking things into existence - TikTok-style. Set to Chris Brown’s New Flame, creators repeat a single, hopeful phrase three to four times on-screen to “manifest” what they want to happen. The repetition paired with dreamy visuals or playful lip syncs makes it feel part affirmation, part inside joke.

It’s a simple but powerful format that invites audiences to join in, project their desires, and bond over shared wants, whether it’s a girls’ trip, a raise, or just a nap.

How to use this trend

• Pick your manifestation: 4–6 words works best.
• Repeat it on-screen 3 or 4 times (each line can be on a separate clip or layered on one video).
• Pair it with:
  • A lip sync
  • A photo montage
  • A mood aesthetic
  • A simple front cam selfie video
• Use the funky beat of New Flame by Chris Brown

Text Overlay Examples

• Flights under €100
• Friend who gets my humor
• Hit 10k steps daily

For this trend, use this sound.

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20 May 2025

The “When you play too much at work” trend

This trend is all about hilarious nonverbal mixups, specifically when a simple gesture (✌️) gets totally misinterpreted. It starts with someone (a boss, customer, teacher, etc.) flashing a peace sign to signal something serious, like “table 2,” “line 2,” or “2 of something.” But the other person, usually a younger person, cluelessly responds by mimicking the gesture with a smile… totally missing the point.

The comedic twist? The first person finally blurts out the actual meaning, usually in frustration.

It’s quick, visual, and relatable across ages and industries, making it a fun opportunity for creators and brands to lean into communication fails, generational gaps, or “oops” moments.

How to Use This Trend

• Grab a second person (or act both roles if needed).
• One plays the “serious communicator” (boss, teacher, customer, etc.).
• The other plays the confused recipient (usually younger or distracted).
• Use a finger gesture like ✌️ to mean something specific, while the other person misunderstands and mimics it.
• End with a frustrated (or comedic) reveal of what the gesture actually meant.
• Add a text overlay to explain the situation

Text Overlay Examples

• Scene between employee and customer: I said Line 2 is open!
• Scene between customer and waiter: No, I said 2 sandwiches…
• Scene between friends having lunch: I said bring me 2 spoons.

For this trend, use this sound.

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The “Get out” trend

This trend uses the dramatic audio clip, “Get out. Get the hell out of my house!”, as a punchy reaction to intrusive thoughts, distractions, or absurd mental spirals. It’s perfect for calling out unwanted vibes, procrastination, fake scenarios, or even minor inconveniences.

Creators (and brands) use it to dramatize the inner monologue that kicks in when something ridiculous, unhelpful, or just plain chaotic starts taking over.

How to use this trend

• Film yourself with a dramatic reaction (usually annoyed, exasperated, or shocked).
• Use the trending “Get Out” audio.
• Add on-screen text revealing what you're trying to kick out, could be a thought, a feeling, a distraction, or a real situation.
• Works great for personal chaos, industry pet peeves, or niche-specific jokes.

Text Overlay Examples

• Me when I try to sleep and my brain brings up that thing I said in 2015
• When the client asks if we can "just quickly" reshoot the entire campaign
• Me when the deadline I ignored all week shows up on Friday
• When the POS system starts updating during rush hour
• When I think about skipping leg day and my gym conscience kicks in

For this trend, use this sound.

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13 May 2025

The “You Can Ask for Flowers” trend

Set to Connie Francis’ soft and dreamy “Pretty Little Baby”, this trend blends sweet, vintage vibes with totally unhinged internal monologues. The audio creates a calm, romantic, almost angelic mood, but TikTok creators are flipping that aesthetic on its head with ironic or chaotic text overlays.

It’s part of TikTok’s obsession with aesthetic dissonance: when the visuals and sound are sweet, but the message is anything but.

How to Use This Trend

• Film a soft, slow moment: this could be you doing skincare, walking in the sun, getting dressed, journaling, or just staring dramatically at nothing.
• Use the “Pretty Little Baby” sound to add a nostalgic, dreamy vibe.
• Overlay text with a completely chaotic or blunt thought that doesn’t match the sweetness of the sound at all.
• Bonus points if your expression stays soft and angelic while your text says something entirely unhinged.

Text Overlay Examples

• Me editing brand content like I wasn’t just crying in my Notes app
• Me putting on a face mask while internally revisiting every argument I’ve ever lost
• Me writing “no worries if not” in the email and thinking about it for 4 hours
• Me acting unbothered even though I walked 10k steps and didn’t track a single one

For this trend, use this sound.

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The “Sound in My Head” trend

This trend takes a frenzied audio montage from Hannah Montana and turns it into the perfect representation of mental chaos. The sound is loud, fast, and totally scrambled, exactly like your brain when you’re spiraling, overthinking, or just trying to function in the modern world.

Creators are using this trend to show those moments where your thoughts are racing, random, or deeply unhinged. It’s relatable, funny, and gives Gen Z’s constant brain noise a voice.

How to use this trend

• Start with a close-up video of yourself looking confused, overwhelmed, or just frozen in place.
• Use the trending Hannah Montana audio, which mimics a hyperactive inner monologue.
• Add on-screen text that describes the exact moment your brain short-circuited, spiraled, or jumped from one irrational thought to the next.
• Keep it fast, chaotic, and oddly specific. That’s what makes this trend funny and relatable.

Text Overlay Examples

• Me pretending to understand wine talk at a dinner table: “fruity…bold…oak?”
• What’s going on in my head when someone tells me their name
• Me calculating if I made profit or just vibes this month
• The sound in my head when I match with someone cute and forget how to act

For this trend, use this sound.

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6 May 2025

The “That Was Rude” trend

This trend is all about calling out the moments when someone said or did something out of line: from casually rude to downright unhinged. Creators are lip-syncing to a dramatic audio clip while overlaying text that explains what someone did to them, often with a twist of dark humor.

It’s a punchy, relatable way to share petty drama, awkward comments, or even deeper personal stories.

How to Use This Trend

• Film yourself lip-syncing to the “That Was Rude” audio (bonus points for a savage or blank expression).
• Add a text overlay that reveals the rude thing someone said or did.
• You can keep it light or go deep: this trend leaves space for both playful pettiness and raw honesty.

Text Overlay Examples

• When I wore my favorite outfit and someone said “you’re so brave for pulling that off”
• When my classmate said “you don’t seem like someone who’d be good at math”
• When someone says “you look tired” and I was actually feeling kinda cute that day
• POV: I finally found my style and someone says “you looked better before”

For this trend, use this sound.

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