Tiktok Trends - July 2025

Introducing "TikTok Trends 2025" – your source for staying ahead of the game on the latest TikTok crazes!

TikTok trends move fast, and if you're not quick, you'll miss out. But let's be real, keeping up with TikTok trends can be a hassle. That's where we come in.
Each week, we'll keep you updated on what's hot on TikTok (by spending way too much time scrolling). From trending hashtags to popular sounds and formats, we've got you covered!

Please note:

• Currently, our focus is primarily on TikTok, but we're exploring other networks. It's worth testing these trends across all platforms to see what resonates best with your audience.
• Trends are generally very short, which may concern you about not mentioning the product enough. However, the mistake would be to tack on promotional elements after the video. It's crucial that the video stays true to the trend, lasts only a few seconds, and captures the essence of the need your service addresses in a brief timeframe.
• Not all trends will be suitable for every brand. It will be up to you to choose the ones that seem most relevant to your message and goals.

29 July 2025

The “August” trend

There’s only one answer.

And it’s August.

This trending sound has taken over TikTok as the go-to response for any question that calls you out, drags you a little, or forces you to face facts. Whether it’s a failed gym streak, a ghosted goal, or a “Wasn’t that supposed to be done by now?” moment, the answer is simple… August.

The combo of dramatic delivery and dry humor makes it perfect for poking fun at your own procrastination, habits, or hot mess lifestyle, with a confident shrug.

How to Use This Trend

• Use the “August” audio that starts with a setup question.
• In your video, add a text overlay with your specific scenario: the moment you’re being called out or questioned.
• The key is timing: place the setup question during the first beat, then drop “August” when the voice says it.
• You can either film a reaction-style video (you looking unbothered) or go full meme with visual proof of your flop.
• Works well for both personal POVs and brands/UGC that want to make light of missed goals, delays, or “oops” moments.

Examples for text overlays

• When someone says, “Weren’t you going to start waking up earlier this month?”
• When your friend asks how that book is going (you’re still on page 3)
• When they ask if you’ve been consistent with your routine
• When your screen time jumps by 72% but you swore you were “cutting back”
• When you were gonna try a new hobby this summer but all you’ve done is scroll

For this trend, use this sound.

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The “Sorry we’re late” trend

This sound turns a classic apology into a full-on fashion moment. The format? A faux excuse like “Sorry we’re late, [insert name] was throwing a fit” - followed by a dramatic slow-mo entrance that proves the fit was worth it.

The contrast between the casual “sorry” and the main-character-energy reveal is what makes it gold. It’s giving ✨drama✨, ✨delusion✨, and ✨delivered✨.

It works perfectly for showing off outfits, glam makeup, mood shifts, or just anything that makes you go from chaos to slay.

How to use this trend

1. Use the trending audio (just search “Sorry we’re late, X was throwing a fit”)
2. Clip 1 (text overlay): A front-facing, unbothered, or chaotic clip with the excuse -
3. “Sorry we’re late, [Name] was throwing a fit.”
4. Clip 2 (slow motion): The reveal. A glow-up, dramatic walk, or confident look.
5. Add a little slow-mo or glam filter for ✨impact✨.

Bonus: If you're posting as a brand or creator, this is prime real estate to showcase a transformation, product reveal, or even before/after moments.

Fun ideas for the trend:

It’s not limited to humans or even fashion;

• you can show your pet in a cool outfit
• you can talk about transformations
• you can show interior decor before and after

For this trend, use this sound.

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22 July 2025

The “Nothing beats a Jet2 holiday” trend

This viral trend flips a feel-good airline commercial into pure chaos: British irony at its finest.

The audio comes from a Jet2 holidays ad, complete with cheerful narration ("Nothing beats a Jet2 holiday") and the soaring sounds of Hold My Hand by Jess Glynne. Originally meant to highlight the joy of affordable travel, TikTokers are now using it to spotlight everything that could go wrong on a trip and doing it with straight-faced, dramatic flair.

It’s summer. Expectations are high. And this trend is perfect for showing how reality doesn’t always match the brochure.

How to Use This Trend

• Use the “Nothing beats a Jet2 holiday” audio.
• Add video footage or clips from your camera roll that dramatically contrast with the upbeat tone of the ad.
• You can go full chaotic (camel attacks, travel fails) or keep it mildly inconvenient (sunburns, overpriced sandwiches).

Examples for different scenarios

• Zoom in on a broken suitcase wheel dragging through cobblestone streets
• Carrying your 23kg suitcase up five floors because the elevator is “under renovation”
• Finally reaching the viewpoint, and it’s covered in fog
• Getting locked out of your room in a towel.

For this trend, use this sound.

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The “I have one daughter” trend

This viral sound turns a cringey Tinder convo into a musical masterclass in unbothered energy.

The audio starts like any awkward dating app exchange: “Do you have any kids?” But it quickly escalates into a full-blown interrogation about baby daddies, and the woman’s calm, looping replies (“I have one daughter”) only make it funnier. The original sound comes from a real Tinder chat that was turned into a song, and now TikTokers are using it to clap back at invasive, repetitive, or just plain dumb questions, all with perfect comedic timing.

This trend is part petty, part performance art, and totally built for text overlay. The more ridiculous the question, the better the punchline lands.

How to use this trend

• Use the “Do you have any kids” audio.
• Add text overlays to represent a conversation (real or imagined) that goes off the rails.
• Match the tone: blank stares, exaggerated side-eyes, or poker-faced confusion.
• Lip syncs work great, but so do duets and stitched reactions.

Fun ideas for the trend:

• "Me: I’m vegetarian" → Them: But you still eat chicken, right?"
• "Me: I’m an only child" → Them: So you don’t have any siblings?"
• "Me: I freelance full-time" → Them: So like... you're unemployed?"

For this trend, use this sound.

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15 July 2025

The “That’s awesome, congratulations” trend

TikTokers are using this two-part audio to point out the hilarious contrast between how we should react to big life events… and what actually gets us hyped.

The first part features a dry, polite “That’s awesome, congratulations,” usually in response to a huge milestone like a wedding or a baby announcement. The tone? Mildly supportive, but not exactly thrilled.

Then comes the second part: “You’re in for just the greatest journey of your life”, delivered with dramatic excitement. That’s reserved for the real important stuff, like someone starting your favorite TV show or discovering your niche obsession.

It’s a fun, ironic trend that pokes fun at our emotional priorities.

How to Use This Trend

• Use the trending audio with the two sound bites:
  • Part 1: “That’s awesome, congratulations.”
  • Part 2: “You’re in for just the greatest journey of your life.”
• In the first part, add a text overlay describing something objectively important, but treated with minimal excitement.
• In the second part, switch the text overlay to something silly or niche that you genuinely care about, and act way more excited.
• Bonus: Use your expressions and delivery to exaggerate the emotional shift.

Text Overlay Examples

• When someone tells me they got a promotion VS. when they say they’re trying my pasta recipe
• When my brother gets into med school VS. when he asks to borrow my favorite book series
• When my coworker buys a house VS. when they say they’re trying my charcuterie board layout
• When my friend announces their wedding VS. when they say they joined my walking challenge

For this trend, use this sound.

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The “Girl, so confusing” trend

This trend turns everyday second-guessing into high drama, runway style.

Set to the beautifully chaotic energy of Charli XCX and Lorde’s “Girl, So Confusing”, creators film themselves walking confidently toward the camera, only to pause, pose, and strut right back the way they came. It’s a fashion-week-inspired metaphor for life’s most relatable 180s: realizing you forgot something, heading the wrong direction, or abandoning a plan 30 seconds in.

The contrast between the dramatic music and the mundane reasons behind the U-turn makes it both funny and oddly elegant.

How to use this trend

• Use the “Girl, So Confusing” audio.
• Set up your phone to film a long hallway or outdoor path.
• Start by walking toward the camera with full confidence (bonus points for a stylish outfit or exaggerated walk).
• Pause at the camera, strike a pose like you're at fashion week.
• Pivot and walk back with just as much attitude.
• Add a deadpan text overlay explaining what made you turn around.

The more dramatic the walk and the more ridiculous the reason, the better the payoff.

Fun ideas for the trend:

• “When I realize I left the stove on”
• “Me going to the fridge for the 5th time to see if food magically appeared”
• “When I get to the airport gate 2 hours early just to make sure it exists”

For this trend, use this sound.

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8 July 2025

The “I grieve different” trend

Creators are using the 2x sped-up version of Kendrick Lamar’s United in Grief to show their moment of pure joy or confidence… until the beat slows down, and the reality hits.

The first part of the video plays into excitement or triumph, often accompanied by a hopeful or cocky caption. But the second half? That’s where the emotional whiplash comes in, revealing an ironic, devastating, or bittersweet twist to the situation.

The result: a perfect blend of comedy and vulnerability that’s super relatable.

How to Use This Trend

• Use the United in Grief (2x speed) audio.
• Film the first half (the sped-up part) to show what you're happy or excited about. Add a matching text overlay.
• As the beat slows, transition to a more serious or ironic clip showing the downside of the same situation, with a new text overlay to highlight the emotional shift.
• Keep it authentic, funny, or painfully relatable. The contrast is the hook.

Text Overlay Examples

• Me when I finally get the day off……but then I waste it doing nothing and feel guilty at 9PM.
• Me telling my friend to watch the show I love……they hate the main character and now I feel personally attacked.
• Happy I finished my to-do list by 2PM……realizing I forgot the ONE thing that mattered.
• Getting paid and feeling like a baller……until I check my subscriptions and rent due date.
• Me ordering a feast like I’m royalty……realizing I forgot to apply the promo code.

For this trend, use this sound.

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1 July 2025

The “It’s just not clocking to you” trend

Justin Bieber’s dramatic line, “It’s not clocking to you that I’m standing on business,” has turned into a viral TikTok moment full of sass and subtle frustration. Creators use this audio to highlight those moments when they feel misunderstood or overlooked, whether by friends, family, coworkers, or even themselves. It’s that perfect mix of calling out a disconnect while keeping it funny and relatable.

How to Use This Trend

• Select the “It’s not clocking to you that I’m standing on business” audio by Justin Bieber.
• Lip-sync or act out the line with a knowing, slightly sassy or exasperated expression.
• Overlay text explaining the situation where you feel like your message or vibe isn’t getting through.
• Keep it personal, funny, or even a bit dramatic to match the tone of the audio.

Text Overlay Examples

• “Explaining to my parents that working from home is a real job”
• “When I say I’m my own boss, but they think it’s a phase”
• “Explaining that walking actually counts as a workout”

For this trend, use this sound.

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The “Imma be” trend

Creators are using the high-energy beat of “Imma Be” by the Black Eyed Peas to walk us through their day in a fast-paced, fun way. The trend features smooth left-to-right camera transitions as they move through different moments of their routine, from 5AM wake-ups to winding down at night.

It’s a visual diary with a playful twist and the perfect chance to slide a product or service into your day without it feeling like an ad.

How to use this trend

• Use the “Imma Be” audio on TikTok.
• Record a series of clips of your daily routine. Each clip should move the camera from left to right to transition into the next scene.
• Time each clip with the beat for smooth, punchy pacing.
• Add overlay text that describes each moment.

Fun ideas for the trend:

• Show a day in the life of your pet. This can be really hilarious and out of the box
• A day in the life of a creator
• A day as a student
• A day as a father of 3 girls
• Summer with a teenager

For this trend, use this sound.

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