AI-powered copywriting is quickly becoming one of the most talked-about concepts in the marketing world. It’s something that brands and agencies everywhere are getting into because, let’s be honest, who doesn’t want a smart assistant to help with writing that’s fast, efficient, and on-point? You’ll hear this term tossed around in creative circles, and it’s one of those things that’s become almost too familiar. It’s everywhere – and for good reason. The way we create content is changing, and AI is at the forefront of that change.

What is AI-powered copywriting?

AI-powered copywriting is the use of artificial intelligence technology to generate written content for ads, websites, social media posts, emails, and more. Essentially, it’s a tool that uses algorithms and data to write copy that mimics human writing styles. It’s not just about typing in a prompt and getting some words in return – it’s about creating compelling, engaging content at scale, tailored to specific audiences.

How to Humanize AI-Generated Text

Even though AI is great at creating text quickly, it doesn’t always capture the emotional nuance and relatability that comes with human writing. Here’s how you can humanize AI-generated copy:

• Edit for tone: AI can sound stiff or formal. Adding contractions or adjusting the phrasing can help the copy feel more natural and friendly.
• Embrace imperfections: Real human writing isn’t always perfect – sometimes it’s messy or raw. Let your text reflect that authenticity.
• Be mindful of audience connection: After AI creates the copy, re-read it to make sure it genuinely speaks to your audience’s needs and emotions.