The advertising landscape is shifting, and cookieless targeting is becoming the hot topic everyone’s buzzing about. With privacy laws getting stricter and browsers ditching third-party cookies, advertisers need fresh strategies to reach their audience without invading their privacy.
Cookieless targeting is about reaching your audience without relying on third-party cookies to track their every move. Instead, advertisers are turning to strategies like first-party data collection, contextual targeting, and even AI-based audience modeling. The goal is to deliver relevant ads while respecting user privacy.
Adapting to a cookieless world might seem overwhelming, but it’s all about embracing new techniques and tools. First-party data is your new best friend: building genuine relationships through newsletters, loyalty programs, and user registrations.
Contextual targeting is making a big comeback, delivering ads based on the content users are currently engaging with rather than their browsing history.
Of course, nothing’s perfect. Moving away from third-party cookies means you might lose some of the granular targeting options you were used to. Measurement and attribution become trickier, making it harder to know exactly how well your ads are performing. But with the right approach and some creativity, those hurdles can be overcome.
”Ramdam delivers over 200 TikTok Spark Ads per month, helping make some of our apps category leaders. This has been a game-changer in global marketing.”
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“Ramdam enables us to activate dozens of micro-influencers for our clients in record time and with great ease. Extremely efficient service! “
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"Ramdam expanded our user base globally with top-quality creatives. They're an indispensable growth partner launching us in new countries."
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”Ramdam knows how to tailor its services to meet the needs of its clients. The creatives are well-aligned with our brand and also perform effectively in our ad campaigns”
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“I use Ramdam daily for dozens of app clients, and its efficiency is unmatched in the market. A must-have in all my growth social media strategies.”
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“Ramdam’s creatives garnered 400M+ views, supercharging our tiktok campaigns in the US, UK, France & Germany. Affordable & unparalleled.”
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”Ramdam delivers over 200 TikTok Spark Ads per month, helping make some of our apps category leaders. This has been a game-changer in global marketing.”
“Ramdam enables us to activate dozens of micro-influencers for our clients in record time and with great ease. Extremely efficient service! “
"Ramdam expanded our user base globally with top-quality creatives. They're an indispensable growth partner launching us in new countries."
“Ramdam’s creatives garnered 400M+ views, supercharging our tiktok campaigns in the US, UK, France & Germany. Affordable & unparalleled.”
”Ramdam knows how to tailor its services to meet the needs of its clients. The creatives are well-aligned with our brand and also perform effectively in our ad campaigns”
“I use Ramdam daily for dozens of app clients, and its efficiency is unmatched in the marke. A must-have in all my growth social media strategies.”