What if you could take your best customers and find thousands (or even millions) of people just like them? That’s exactly what Lookalike Audiences do. They help brands target users who resemble their most valuable audience, making it easier to drive conversions without wasting budget on people who won’t engage.
Lookalike Audiences are a targeting feature used in digital advertising that helps brands find new users similar to their existing customers. Platforms like Facebook, TikTok, and Google analyze data from your current audience, such as demographics, behaviors, and interests, and use AI to identify similar users who are more likely to engage with your ads.
Instead of throwing ads at random people and hoping they stick, Lookalike Audiences take the guesswork out of targeting. Here’s why they’re so effective:
To make Lookalike Audiences work for you, follow these best practices: