Lookalike Audiences

What if you could take your best customers and find thousands (or even millions) of people just like them? That’s exactly what Lookalike Audiences do. They help brands target users who resemble their most valuable audience, making it easier to drive conversions without wasting budget on people who won’t engage.

What Are Lookalike Audiences?

Lookalike Audiences are a targeting feature used in digital advertising that helps brands find new users similar to their existing customers. Platforms like Facebook, TikTok, and Google analyze data from your current audience, such as demographics, behaviors, and interests, and use AI to identify similar users who are more likely to engage with your ads.

Why Lookalike Audiences Work

Instead of throwing ads at random people and hoping they stick, Lookalike Audiences take the guesswork out of targeting. Here’s why they’re so effective:

  • Higher Conversion Rates – These users already behave like your best customers.
  • Better Ad Efficiency – Reaching the right people means less wasted ad spend.
  • Scalability – You can expand your audience while keeping quality leads.
  • Smarter Targeting – The algorithm does the hard work, finding users who fit your ideal customer profile.

How to Set Up Lookalike Audiences the Right Way

To make Lookalike Audiences work for you, follow these best practices:

  1. Start With High-Value Customers – Use past buyers, email subscribers, or engaged users as your seed audience.
  2. Pick the Right Size – A smaller percentage (1-2%) gives a highly precise match, while larger percentages (5-10%) offer a broader reach.
  3. Combine With Other Filters – Interest-based and behavioral targeting can make lookalikes even more effective.
  4. Monitor & Optimize – Keep an eye on performance and tweak your audience as needed.

”Ramdam delivers over 200 TikTok Spark Ads per month, helping make some of our apps category leaders. This has been a game-changer in global marketing.”

Nour Nabli
Lead Creators Manager, MWM

“Ramdam enables us to activate dozens of micro-influencers for our clients in record time and with great ease. Extremely efficient service! “

Victor Chalanset
Commercial Director, Blue 449, Publicis Media

"Ramdam expanded our user base globally with top-quality creatives. They're an indispensable growth partner launching us in new countries."

Arnaud de Saint Exupéry
Head of International Growth, WeWard

”Ramdam knows how to tailor its services to meet the needs of its clients. The creatives are well-aligned with our brand and also perform effectively in our ad campaigns”

Lisa Marrec
Marketing Manager, Meetic (Match Group)

“I use Ramdam daily for dozens of app clients, and its efficiency is unmatched in the market. A must-have in all my growth social media strategies.”

Gary Cohen
Founder, Hackisition

“Ramdam’s creatives garnered 400M+ views, supercharging our tiktok campaigns in the US, UK, France & Germany. Affordable & unparalleled.”

Jodie Renassia
Head of Growth, Wizz (Voodoo)

”Ramdam delivers over 200 TikTok Spark Ads per month, helping make some of our apps category leaders. This has been a game-changer in global marketing.”

Nour Nabli
Lead Creators Manager, MWM

“Ramdam enables us to activate dozens of micro-influencers for our clients in record time and with great ease. Extremely efficient service! “

Victor Chalanset
Commercial Director, Blue 449, Publicis Media

"Ramdam expanded our user base globally with top-quality creatives. They're an indispensable growth partner launching us in new countries."

Arnaud de Saint Exupéry
Head of International Growth, WeWard

“Ramdam’s creatives garnered 400M+ views, supercharging our tiktok campaigns in the US, UK, France & Germany. Affordable & unparalleled.”

Jodie Renassia
Head of Growth, Wizz (Voodoo)

”Ramdam knows how to tailor its services to meet the needs of its clients. The creatives are well-aligned with our brand and also perform effectively in our ad campaigns”

Lisa Marrec
Marketing Manager, Meetic (Match Group)

“I use Ramdam daily for dozens of app clients, and its efficiency is unmatched in the marke. A must-have in all my growth social media strategies.”

Gary Cohen
Founder, Hackisition

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