Nano-Influencers

Big follower counts don’t always mean big influence. That’s where nano-influencers come in: real people with small but super-engaged communities. They may have fewer than 10K followers, but their word carries weight. For brands that care about trust, authenticity, and genuine recommendations, nano-influencers are the secret weapon.

What Are Nano-Influencers?

Nano-influencers are everyday people with 1K to 10K followers who share content in a genuine, non-commercial way. Their audience sees them as friends rather than influencers, which makes their recommendations more trustworthy and influential.

Why Brands Are Betting Big on Nano-Influencers

Nano-influencers are changing the game for brands that value authenticity. Here’s why:

  • They Have Unmatched Credibility – Their recommendations feel like personal advice, not paid promotions.
  • They Cost Less Than Traditional Influencers – Brands can work with multiple nano-influencers for the price of one bigger influencer.
  • Their Engagement Rates Are Sky-High – Smaller audiences mean more meaningful interactions.
  • They Help Brands Tap Into Niche Communities – Whether it’s local businesses, hobby groups, or micro-trends, nano-influencers have built-in trust.

How to Leverage Nano-Influencers in Marketing

  • Focus on Community-Centric Niches – Nano-influencers thrive in tight-knit communities, from local fitness groups to book clubs.
  • Run Product Seeding Campaigns – Many nano-influencers are happy to share products they genuinely love in exchange for free samples.
  • Use Them for Hyper-Targeted Ads – Their small but loyal following is ideal for micro-targeted ad campaigns.
  • Build Long-Term Relationships – Instead of one-off collaborations, ongoing partnerships create more authentic brand advocacy.

”Ramdam delivers over 200 TikTok Spark Ads per month, helping make some of our apps category leaders. This has been a game-changer in global marketing.”

Nour Nabli
Lead Creators Manager, MWM

“Ramdam enables us to activate dozens of micro-influencers for our clients in record time and with great ease. Extremely efficient service! “

Victor Chalanset
Commercial Director, Blue 449, Publicis Media

"Ramdam expanded our user base globally with top-quality creatives. They're an indispensable growth partner launching us in new countries."

Arnaud de Saint Exupéry
Head of International Growth, WeWard

”Ramdam knows how to tailor its services to meet the needs of its clients. The creatives are well-aligned with our brand and also perform effectively in our ad campaigns”

Lisa Marrec
Marketing Manager, Meetic (Match Group)

“I use Ramdam daily for dozens of app clients, and its efficiency is unmatched in the market. A must-have in all my growth social media strategies.”

Gary Cohen
Founder, Hackisition

“Ramdam’s creatives garnered 400M+ views, supercharging our tiktok campaigns in the US, UK, France & Germany. Affordable & unparalleled.”

Jodie Renassia
Head of Growth, Wizz (Voodoo)

”Ramdam delivers over 200 TikTok Spark Ads per month, helping make some of our apps category leaders. This has been a game-changer in global marketing.”

Nour Nabli
Lead Creators Manager, MWM

“Ramdam enables us to activate dozens of micro-influencers for our clients in record time and with great ease. Extremely efficient service! “

Victor Chalanset
Commercial Director, Blue 449, Publicis Media

"Ramdam expanded our user base globally with top-quality creatives. They're an indispensable growth partner launching us in new countries."

Arnaud de Saint Exupéry
Head of International Growth, WeWard

“Ramdam’s creatives garnered 400M+ views, supercharging our tiktok campaigns in the US, UK, France & Germany. Affordable & unparalleled.”

Jodie Renassia
Head of Growth, Wizz (Voodoo)

”Ramdam knows how to tailor its services to meet the needs of its clients. The creatives are well-aligned with our brand and also perform effectively in our ad campaigns”

Lisa Marrec
Marketing Manager, Meetic (Match Group)

“I use Ramdam daily for dozens of app clients, and its efficiency is unmatched in the marke. A must-have in all my growth social media strategies.”

Gary Cohen
Founder, Hackisition

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