Performance Marketing

Marketing used to be all about big budgets and vague results, but that’s no longer the case. Performance marketing flips the script; every dollar spent is tied to measurable outcomes. Whether it’s clicks, conversions, or sales, brands only pay for real results.

What is Performance Marketing?

Performance marketing is a data-driven advertising strategy where brands pay based on how well their ads perform. Instead of paying upfront for impressions, businesses only shell out cash for specific actions: clicks, installs, sign-ups, or purchases.

Why Brands Love Performance Marketing

  • Cost-effective – No paying for eyeballs that don’t convert.
  • Completely measurable – Every dollar spent ties back to data.
  • Real-time optimization – If something’s not working, it gets adjusted fast.

Common Performance Marketing Strategies

  • PPC (Pay-Per-Click) – Advertisers pay when users click.
  • Affiliate Marketing – Commission-based partnerships that drive sales.
  • Retargeting Ads – Re-engaging users who showed interest but didn’t convert.
  • Influencer Performance Deals – Paying creators based on actual engagement.

The Future of Performance Marketing

As AI and automation evolve, performance marketing is getting smarter and faster. Brands can now predict outcomes, personalize ads, and optimize budgets in real time, maximizing efficiency like never before.

”Ramdam delivers over 200 TikTok Spark Ads per month, helping make some of our apps category leaders. This has been a game-changer in global marketing.”

Nour Nabli
Lead Creators Manager, MWM

“Ramdam enables us to activate dozens of micro-influencers for our clients in record time and with great ease. Extremely efficient service! “

Victor Chalanset
Commercial Director, Blue 449, Publicis Media

"Ramdam expanded our user base globally with top-quality creatives. They're an indispensable growth partner launching us in new countries."

Arnaud de Saint Exupéry
Head of International Growth, WeWard

”Ramdam knows how to tailor its services to meet the needs of its clients. The creatives are well-aligned with our brand and also perform effectively in our ad campaigns”

Lisa Marrec
Marketing Manager, Meetic (Match Group)

“I use Ramdam daily for dozens of app clients, and its efficiency is unmatched in the market. A must-have in all my growth social media strategies.”

Gary Cohen
Founder, Hackisition

“Ramdam’s creatives garnered 400M+ views, supercharging our tiktok campaigns in the US, UK, France & Germany. Affordable & unparalleled.”

Jodie Renassia
Head of Growth, Wizz (Voodoo)

”Ramdam delivers over 200 TikTok Spark Ads per month, helping make some of our apps category leaders. This has been a game-changer in global marketing.”

Nour Nabli
Lead Creators Manager, MWM

“Ramdam enables us to activate dozens of micro-influencers for our clients in record time and with great ease. Extremely efficient service! “

Victor Chalanset
Commercial Director, Blue 449, Publicis Media

"Ramdam expanded our user base globally with top-quality creatives. They're an indispensable growth partner launching us in new countries."

Arnaud de Saint Exupéry
Head of International Growth, WeWard

“Ramdam’s creatives garnered 400M+ views, supercharging our tiktok campaigns in the US, UK, France & Germany. Affordable & unparalleled.”

Jodie Renassia
Head of Growth, Wizz (Voodoo)

”Ramdam knows how to tailor its services to meet the needs of its clients. The creatives are well-aligned with our brand and also perform effectively in our ad campaigns”

Lisa Marrec
Marketing Manager, Meetic (Match Group)

“I use Ramdam daily for dozens of app clients, and its efficiency is unmatched in the marke. A must-have in all my growth social media strategies.”

Gary Cohen
Founder, Hackisition

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