Ever seen a creator try a product and instantly light up (or be totally shocked)? That’s the magic of reaction videos. They capture real, in-the-moment emotions, making the experience relatable and engaging for viewers. Whether it’s a skincare product giving instant results or a new gadget blowing minds, reaction videos make people feel something, and that’s what makes them effective.

What Are Reaction Videos?

Reaction videos are a style of user-generated content (UGC) where creators respond to a product or brand in real time. The goal? To capture genuine expressions and first impressions, whether it's trying a new snack, testing a gadget, or reacting to a skincare product’s results. These videos make audiences feel like they’re experiencing the moment alongside the creator.

Why Reaction Videos Work

This format thrives because people love authenticity. Unlike traditional ads, reaction videos feel more like a friend’s recommendation than a sales pitch. They work because they:

• Tap into emotions – Excitement, surprise, and even skepticism make the content engaging.
• Feel organic – Unfiltered reactions build trust and make viewers believe in the product.
• Encourage shares – Relatable moments get people tagging their friends and commenting.

When to Use Reaction Videos

Brands use reaction videos when they want to:

• Hype up a new product – A creator’s enthusiasm can be contagious.
• Prove a product works – Especially for beauty, fitness, and food brands.
• Leverage influencer trust – A creator’s honest reaction resonates with their audience.