If UGC is the heartbeat of social media, then trends are the rhythm that keeps it moving. The way people create content is constantly evolving, with new styles, sounds, and storytelling methods popping up every week. Brands that hop on the right trends stay relevant and boost engagement, while those that miss out risk looking outdated.
What Are UGC Trends?
UGC trends are emerging styles, formats, or themes in user-generated content that get popular across social platforms. These could be:
- Editing styles : Fast cuts, text overlays, split screens.
- Popular audio clips: Trending sounds that drive engagement.
- Content formats: Storytimes, before-and-after transformations, reaction videos.
- Platform shifts: New features like TikTok’s Photo Mode or Instagram’s Collabs.
Why UGC Trends Matter for Brands
- Higher engagement: Trending formats get more visibility in algorithms.
- Authenticity boost: Using the latest trends makes brands feel current and relatable.
- Better ad performance: Trend-driven UGC ads blend seamlessly into social feeds.
How to Spot & Use UGC Trends
- Follow creator communities: Creators pick up trends before brands do.
- Monitor TikTok’s trending page: New audios and formats pop up daily.
- Test and iterate: Not every trend will fit every brand, try different styles to see what sticks.