UGC Trends

If UGC is the heartbeat of social media, then trends are the rhythm that keeps it moving. The way people create content is constantly evolving, with new styles, sounds, and storytelling methods popping up every week. Brands that hop on the right trends stay relevant and boost engagement, while those that miss out risk looking outdated.

What Are UGC Trends?

UGC trends are emerging styles, formats, or themes in user-generated content that get popular across social platforms. These could be:

  • Editing styles : Fast cuts, text overlays, split screens.
  • Popular audio clips: Trending sounds that drive engagement.
  • Content formats: Storytimes, before-and-after transformations, reaction videos.
  • Platform shifts: New features like TikTok’s Photo Mode or Instagram’s Collabs.

Why UGC Trends Matter for Brands

  • Higher engagement: Trending formats get more visibility in algorithms.
  • Authenticity boost: Using the latest trends makes brands feel current and relatable.
  • Better ad performance: Trend-driven UGC ads blend seamlessly into social feeds.

How to Spot & Use UGC Trends

  • Follow creator communities: Creators pick up trends before brands do.
  • Monitor TikTok’s trending page: New audios and formats pop up daily.
  • Test and iterate: Not every trend will fit every brand, try different styles to see what sticks.

”Ramdam delivers over 200 TikTok Spark Ads per month, helping make some of our apps category leaders. This has been a game-changer in global marketing.”

Nour Nabli
Lead Creators Manager, MWM

“Ramdam enables us to activate dozens of micro-influencers for our clients in record time and with great ease. Extremely efficient service! “

Victor Chalanset
Commercial Director, Blue 449, Publicis Media

"Ramdam expanded our user base globally with top-quality creatives. They're an indispensable growth partner launching us in new countries."

Arnaud de Saint Exupéry
Head of International Growth, WeWard

”Ramdam knows how to tailor its services to meet the needs of its clients. The creatives are well-aligned with our brand and also perform effectively in our ad campaigns”

Lisa Marrec
Marketing Manager, Meetic (Match Group)

“I use Ramdam daily for dozens of app clients, and its efficiency is unmatched in the market. A must-have in all my growth social media strategies.”

Gary Cohen
Founder, Hackisition

“Ramdam’s creatives garnered 400M+ views, supercharging our tiktok campaigns in the US, UK, France & Germany. Affordable & unparalleled.”

Jodie Renassia
Head of Growth, Wizz (Voodoo)

”Ramdam delivers over 200 TikTok Spark Ads per month, helping make some of our apps category leaders. This has been a game-changer in global marketing.”

Nour Nabli
Lead Creators Manager, MWM

“Ramdam enables us to activate dozens of micro-influencers for our clients in record time and with great ease. Extremely efficient service! “

Victor Chalanset
Commercial Director, Blue 449, Publicis Media

"Ramdam expanded our user base globally with top-quality creatives. They're an indispensable growth partner launching us in new countries."

Arnaud de Saint Exupéry
Head of International Growth, WeWard

“Ramdam’s creatives garnered 400M+ views, supercharging our tiktok campaigns in the US, UK, France & Germany. Affordable & unparalleled.”

Jodie Renassia
Head of Growth, Wizz (Voodoo)

”Ramdam knows how to tailor its services to meet the needs of its clients. The creatives are well-aligned with our brand and also perform effectively in our ad campaigns”

Lisa Marrec
Marketing Manager, Meetic (Match Group)

“I use Ramdam daily for dozens of app clients, and its efficiency is unmatched in the marke. A must-have in all my growth social media strategies.”

Gary Cohen
Founder, Hackisition

Book a demo

Discover how Ramdam works.