UGC (User-Generated Content)

In a world where ads are everywhere, people trust real voices over polished brand messages. That’s where UGC comes in. Whether it’s an unboxing video, a product review, or a casual “day in my life” featuring a brand, UGC brings authenticity, relatability, and social proof to advertising. It’s not just marketing, it’s storytelling from real people, for real people.

What Is UGC?

UGC stands for User-Generated Content, content created by real users instead of brands. It can be anything from TikTok videos and Instagram posts to reviews and testimonials. Because it comes from actual customers or creators, it feels more trustworthy and engaging than traditional ads.

Why UGC Works

  • Authenticity sells: People relate to real experiences, not staged ads.
  • Higher engagement: UGC gets more likes, comments, and shares.
  • Cost-effective: No need for high-budget productions—just real content from real people.
  • Boosts conversions: Seeing someone else use a product makes others want to try it.

How Brands Use UGC

  • Organic reposts: Sharing customer content on social media.
  • Paid UGC ads: Running UGC-style videos as ads for higher performance.
  • On product pages: Using UGC to boost trust and drive sales.

”Ramdam delivers over 200 TikTok Spark Ads per month, helping make some of our apps category leaders. This has been a game-changer in global marketing.”

Nour Nabli
Lead Creators Manager, MWM

“Ramdam enables us to activate dozens of micro-influencers for our clients in record time and with great ease. Extremely efficient service! “

Victor Chalanset
Commercial Director, Blue 449, Publicis Media

"Ramdam expanded our user base globally with top-quality creatives. They're an indispensable growth partner launching us in new countries."

Arnaud de Saint Exupéry
Head of International Growth, WeWard

”Ramdam knows how to tailor its services to meet the needs of its clients. The creatives are well-aligned with our brand and also perform effectively in our ad campaigns”

Lisa Marrec
Marketing Manager, Meetic (Match Group)

“I use Ramdam daily for dozens of app clients, and its efficiency is unmatched in the market. A must-have in all my growth social media strategies.”

Gary Cohen
Founder, Hackisition

“Ramdam’s creatives garnered 400M+ views, supercharging our tiktok campaigns in the US, UK, France & Germany. Affordable & unparalleled.”

Jodie Renassia
Head of Growth, Wizz (Voodoo)

”Ramdam delivers over 200 TikTok Spark Ads per month, helping make some of our apps category leaders. This has been a game-changer in global marketing.”

Nour Nabli
Lead Creators Manager, MWM

“Ramdam enables us to activate dozens of micro-influencers for our clients in record time and with great ease. Extremely efficient service! “

Victor Chalanset
Commercial Director, Blue 449, Publicis Media

"Ramdam expanded our user base globally with top-quality creatives. They're an indispensable growth partner launching us in new countries."

Arnaud de Saint Exupéry
Head of International Growth, WeWard

“Ramdam’s creatives garnered 400M+ views, supercharging our tiktok campaigns in the US, UK, France & Germany. Affordable & unparalleled.”

Jodie Renassia
Head of Growth, Wizz (Voodoo)

”Ramdam knows how to tailor its services to meet the needs of its clients. The creatives are well-aligned with our brand and also perform effectively in our ad campaigns”

Lisa Marrec
Marketing Manager, Meetic (Match Group)

“I use Ramdam daily for dozens of app clients, and its efficiency is unmatched in the marke. A must-have in all my growth social media strategies.”

Gary Cohen
Founder, Hackisition

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