People don’t scroll social media looking for ads, but they do stop for solutions. Problem-solving ads work because they directly address a pain point and offer a clear, no-BS solution. These ads cut through the noise by showing how a product actually helps in real-life situations, making them one of the most effective UGC ad formats.
Problem-Solving Ads are UGC-style ads that focus on a specific issue and demonstrate how a product solves it. Instead of flashy effects or over-the-top claims, they rely on relatable storytelling to connect with the audience.