Problem-Solving Ads

People don’t scroll social media looking for ads, but they do stop for solutions. Problem-solving ads work because they directly address a pain point and offer a clear, no-BS solution. These ads cut through the noise by showing how a product actually helps in real-life situations, making them one of the most effective UGC ad formats.

What Are Problem-Solving Ads?

Problem-Solving Ads are UGC-style ads that focus on a specific issue and demonstrate how a product solves it. Instead of flashy effects or over-the-top claims, they rely on relatable storytelling to connect with the audience.

Why Problem-Solving Ads Convert So Well

  • They’re relatable: If viewers see their own struggle, they’re hooked.
  • They’re persuasive: The “aha!” moment makes buying feel like common sense.
  • They build urgency: Seeing a problem solved makes people want that fix ASAP.

How to Make a Great Problem-Solving Ad

  • Lead with the problem: Hook viewers with a real, everyday issue.
  • Make the solution obvious: No fluff, just a clear product benefit.
  • End with a strong CTA: Tell people exactly what to do next.

”Ramdam delivers over 200 TikTok Spark Ads per month, helping make some of our apps category leaders. This has been a game-changer in global marketing.”

Nour Nabli
Lead Creators Manager, MWM

“Ramdam enables us to activate dozens of micro-influencers for our clients in record time and with great ease. Extremely efficient service! “

Victor Chalanset
Commercial Director, Blue 449, Publicis Media

"Ramdam expanded our user base globally with top-quality creatives. They're an indispensable growth partner launching us in new countries."

Arnaud de Saint Exupéry
Head of International Growth, WeWard

”Ramdam knows how to tailor its services to meet the needs of its clients. The creatives are well-aligned with our brand and also perform effectively in our ad campaigns”

Lisa Marrec
Marketing Manager, Meetic (Match Group)

“I use Ramdam daily for dozens of app clients, and its efficiency is unmatched in the market. A must-have in all my growth social media strategies.”

Gary Cohen
Founder, Hackisition

“Ramdam’s creatives garnered 400M+ views, supercharging our tiktok campaigns in the US, UK, France & Germany. Affordable & unparalleled.”

Jodie Renassia
Head of Growth, Wizz (Voodoo)

”Ramdam delivers over 200 TikTok Spark Ads per month, helping make some of our apps category leaders. This has been a game-changer in global marketing.”

Nour Nabli
Lead Creators Manager, MWM

“Ramdam enables us to activate dozens of micro-influencers for our clients in record time and with great ease. Extremely efficient service! “

Victor Chalanset
Commercial Director, Blue 449, Publicis Media

"Ramdam expanded our user base globally with top-quality creatives. They're an indispensable growth partner launching us in new countries."

Arnaud de Saint Exupéry
Head of International Growth, WeWard

“Ramdam’s creatives garnered 400M+ views, supercharging our tiktok campaigns in the US, UK, France & Germany. Affordable & unparalleled.”

Jodie Renassia
Head of Growth, Wizz (Voodoo)

”Ramdam knows how to tailor its services to meet the needs of its clients. The creatives are well-aligned with our brand and also perform effectively in our ad campaigns”

Lisa Marrec
Marketing Manager, Meetic (Match Group)

“I use Ramdam daily for dozens of app clients, and its efficiency is unmatched in the marke. A must-have in all my growth social media strategies.”

Gary Cohen
Founder, Hackisition

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