How Hily scaled creative testing and unlocked Spark Ads performance with Ramdam

150M+

cumulative views

250+

videos tested

20+

campaigns

"Ramdam helped us strengthen our Spark Ads pipeline, allowing us to scale performance while maintaining both volume and efficiency."

Yuliia Karpenko

User Acquisition @AppFlame

Company name

Hily

Company size

Enterprise

About

Hily is a global dating app that helps people meet and connect through a more authentic, personality-led experience. With features built around compatibility, discovery, and conversation, the platform aims to make online dating feel more human, engaging, and accessible.

The Challenge

Hily was operating with a clear objective: maximize both volume and ROI simultaneously. However, scaling required a higher creative testing velocity and stronger Spark Ads coverage. Without enough creatives entering the testing pipeline, performance risked plateauing, limiting both efficiency gains and scalable growth.

Why did you choose Ramdam?

Scaling creative testing: As Hily increased spend, they needed to significantly expand their creative testing capacity to sustain growth.
Filling Spark Ads gaps: Their existing pipeline didn’t generate enough creatives to fully leverage Spark Ads at scale.
Balancing volume & efficiency: The challenge wasn’t just growth but rather maintaining strong ROI while increasing volume.

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The Ramdam Answer

Boosting creative output: We helped Hily increase the volume of creatives entering the testing pipeline, enabling faster iteration and more opportunities to scale.
Concept development & localization: We supported the team with new creative angles, including localized concepts for the French market like "Boss Lady" (see example below)
Iterating on winning formats: High-performing concepts (like "Deeper Level", see example below) were continuously refined through multiple iterations to maximize performance.
Strengthening Spark Ads strategy: By feeding more validated creatives into Spark Ads, we helped unlock stronger and more consistent performance across channels.

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What results have you achieved with Ramdam?

3 top-performing Spark Ads driving strong results
Several Spark Ads scaling up to $20K–$40K spend
Sustained balance between volume growth and ROI
‍Increased creative testing capacity, enabling faster scaling
Multiple high-performing concepts identified and iterated on (Boss Lady)

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Hily's Videos

Campaign: Deeper Level

30M+ views and 130K likes in two weeks.
A simple, native-style video built around curiosity and irony, using a strong hook, subtle contradiction, and a mid-video text wall to maximize watch time and drive engagement.