Meta Trends - December 2025

Introducing "Meta Trends 2025" – your source for staying ahead of the game on the latest Meta craze!

Staying ahead of the latest trends on Meta (Instagram and Facebook) can be tricky, but don't worry, we’ve got you covered!

Every two weeks, we’ll update you on the hottest trends across Meta platforms, helping you stay on top of what’s catching fire on Instagram and Facebook. Whether it’s trending hashtags, viral sounds, or popular formats, we’re here to help you create content that resonates.

Please note:

• Regular updates: Meta trends are updated every two weeks, giving you enough time to test, learn, and adapt without the pressure to move too fast.
• Across platforms: Our focus here is Meta, but we also track TikTok trends on our TikTok Trends page, updated weekly. Testing trends on both platforms helps you see what really resonates.
• Stay true to the trend: Meta favors clean, relatable, and authentic formats. Avoid forcing promo moments; short, on-trend videos that fit your brand voice perform best.
• Pick what fits: Not every trend will work for every brand. Use the ones that align with your goals and audience but we’ll flag the most relevant use cases to guide you.

‍

Want creators to turn these trends into ads for your brand or your clients? 👉 Book a demo here.

‍

16 Dec 2025

Horizontal vlogs

Most vlogs on Instagram are shot vertically, which is exactly why this format stands out. By filming your vlog horizontally, you instantly disrupt the scroll while keeping the same casual, day-in-the-life feel people already love. The result feels more cinematic, more immersive, and a little unexpected.

How to do this trend

• Film your vlog in horizontal (landscape) format instead of vertical
• Show wider shots to capture more of your surroundings
• Keep the content casual and personal — this isn’t meant to feel overproduced
• Add simple captions so it still feels native to Reels
• Works especially well for travel, lifestyle, behind-the-scenes, and brand storytelling

‍

‍