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Scaling on TikTok with €60K/Week Spend at Stable CPA
100M+
monthly impressions
99%
video approval without modification
700
videos delivered in 3 months
"Their unique combination of AI and human assistance allows for a fast production process with creative direction that’s tailored to our brand."
Nicolas Vrillaud
Growth Lead Europe @SumUp
Company name
SumUp
Company size
Enterprise
About
SumUp is a global financial technology company dedicated to empowering small businesses worldwide. Serving over 4 million merchants across more than 30 countries, SumUp offers affordable, easy-to-use payment solutions - including card readers, invoicing, and remote payment options - to help entrepreneurs start, run, and grow their businesses.
The Challenge
SumUp wanted to acquire new customers directly through their mobile app. They weren’t seeing traction with traditional branded content, and decided to focus on collaborating with creators to deliver native TikTok videos that embraced the platform’s unique codes. Their goal was to flood the platform with diverse creatives and run large-scale testing to identify top-performing concepts, in line with best practices already in play in eCommerce / gaming industries. They were looking for a partner able to produce very high volumes of authentic content across multiple countries.
Why did you choose Ramdam?
- For their ability to produce authentic creator ads at scale, quickly, at an optimized cost - with creators from all over the world.
- For their unique combination of AI and human assistance: fast process, with relevant creative direction tailored to our brand.
- For their ability to provide a diverse range of content: Trends, Carousels, Face cam, Storytime, POV, Before / After, Tutorials, Green screen, Vlogs, Testimonials, Skits and other classic formats.
- For their ability to act as a partner on this - co-creating campaigns, flexibility on product development - we really appreciate the collab and see Ramdam as a partner on this endeavour.
The Ramdam Answer
- With the automated platform, SumUp can order, validate, and receive videos without time-consuming operations.
- The team helps refine briefs, source creators, and optimize creative concepts for performance.
- Thanks to the platform, Ramdam can offer a cast of creators aligned with the brand's target audience, in several countries.
- Ramdam focuses the concepts and content on authenticity - a key performance driver on TikTok, Instagram and other social platforms. Moreover, each video is posted on the creator’s account and delivered with a whitelisting code (Spark Code), enabling an even more organic and authentic approach.
What results have you achieved with Ramdam?
- 700 videos delivered in 3 months
- Videos delivered for 4 markets: UK, FR, ES, IT
- 14 creative concepts tested
- 99% of videos approved without modification
- Advertising Value Equivalency (AVE) significantly higher than traditional TV spots
- 100m+ monthly impressions
- From 0 to 60k+ / week on flat CPA
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