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Scaling on TikTok with €60K/Week Spend at Stable CPA
100M+
monthly impressions
+127%
sign-ups
700
videos delivered in 3 months
"Their unique combination of AI and human assistance allows for a fast production process with creative direction that’s tailored to our brand."
Nicolas Vrillaud
Growth Lead Europe @SumUp
Company name
SumUp
Company size
Enterprise
About
SumUp is a global financial technology company dedicated to empowering small businesses worldwide. Serving over 4 million merchants across more than 30 countries, SumUp offers affordable, easy-to-use payment solutions - including card readers, invoicing, and remote payment options - to help entrepreneurs start, run, and grow their businesses.
The Challenge
SumUp wanted to acquire new customers directly through their mobile app. After seeing limited traction with traditional branded content, they shifted focus to creator-led content designed to drive results across the full marketing funnel, from brand awareness to conversion, while measuring TikTok’s incremental contribution compared to other platforms.
Why did you choose Ramdam?
- For their ability to produce authentic creator ads at scale, quickly, at an optimized cost - with creators from all over the world.
- For their unique combination of AI and human assistance: fast process, with relevant creative direction tailored to our brand.
- For their ability to provide a diverse range of content: Trends, Carousels, Face cam, Storytime, POV, Before / After, Tutorials, Green screen, Vlogs, Testimonials, Skits and other classic formats.
- For their ability to act as a partner on this - co-creating campaigns, flexibility on product development - we really appreciate the collab and see Ramdam as a partner on this endeavour.
Methodology & Strategy
- Ramdam’s creator-led approach was integrated into TikTok’s Unified Lift study to measure both upper and lower-funnel impact.
- The campaign combined premium branding formats (TopView, Top Feed) with performance-oriented activations (App Install and Web Conversion).
- By leveraging AI-based creator selection and A/B testing of 14 creative concepts, Ramdam and SumUp were able to isolate TikTok’s incremental contribution and identify the most efficient combinations of creative and media formats.
The Ramdam Answer
- With the automated platform, SumUp can order, validate, and receive videos without time-consuming operations.
- The team helps refine briefs, source creators, and optimize creative concepts for performance.
- Thanks to the platform, Ramdam can offer a cast of creators aligned with the brand's target audience, in several countries.
- Ramdam focuses the concepts and content on authenticity - a key performance driver on TikTok, Instagram and other social platforms. Moreover, each video is posted on the creator’s account and delivered with a whitelisting code (Spark Code), enabling an even more organic and authentic approach.
What results have you achieved with Ramdam?
- 700 videos delivered in 3 months
- 4 markets activated (UK, FR, ES, IT)
- 14 creative concepts tested
- 99% of videos approved without modification
- 100m+ monthly impressions
- Stable CPA despite weekly €60K+ spend
- +61.4% app installs (incremental lift)
- +127% sign-ups (incremental lift)
- +6.2% ad recall (+1.5x vs EUI Financial Services benchmark)
- €33.70 per incremental app install
- €52.60 per incremental sign-up
💡 TikTok’s official Unified Lift study confirmed the platform’s strong impact on both awareness and performance, showing that creator-led content powered by Ramdam can scale efficiently while keeping acquisition costs competitive. The results proved that the Ramdam x TikTok x SumUp collaboration went far beyond production; it drove measurable, incremental impact across the full marketing funnel, from awareness to conversion.
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