Instagram Trends - December 2025

Introducing "Instagram Trends 2025" – your source for staying ahead of the game on the latest Meta craze!

Staying ahead of the latest trends on Meta (Instagram and Facebook) can be tricky, but don't worry, we’ve got you covered!

Every two weeks, we’ll update you on the hottest trends across Meta platforms, helping you stay on top of what’s catching fire on Instagram and Facebook. Whether it’s trending hashtags, viral sounds, or popular formats, we’re here to help you create content that resonates.

Please note:

• Regular updates: Instagram trends are updated every two weeks, giving you enough time to test, learn, and adapt without the pressure to move too fast.
• Across platforms: Our focus here is Meta, but we also track TikTok trends on our TikTok Trends page, updated weekly. Testing trends on both platforms helps you see what really resonates.
• Stay true to the trend: Instagram favors clean, relatable, and authentic formats. Avoid forcing promo moments; short, on-trend videos that fit your brand voice perform best.
• Pick what fits: Not every trend will work for every brand. Use the ones that align with your goals and audience but we’ll flag the most relevant use cases to guide you.

Want creators to turn these trends into ads for your brand or your clients? 👉 Book a demo here.

29 Dec 2025

The small wins cake

This trend is all about celebrating the quiet, everyday wins, not just the big highlight moments. Instead of focusing on major achievements, creators spotlight the small things that made the year meaningful. It feels cozy, honest, and deeply relatable, which is why it resonates so well on Instagram.

How to do the trend

• Write down your “small wins” on sticky notes, flags, or small pieces of paper
  • Examples: showing up consistently, finishing a project, taking more breaks
• Place them on or around a cake (or reveal them one by one on camera)
• Film yourself placing, holding up, or reading each small win
• Keep the tone warm and casual
• Works especially well for end-of-year reflections, teams, communities, and brands focused on human moments

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Sadness leaving my body

This trend uses exaggerated body movement and dry humor to show a mood shift. Creators act out the moment sadness “leaves their body” after something small but genuinely exciting happens. It’s dramatic, relatable, and instantly understandable which makes it perfect for Reels.

How to do the trend

• Start with on-screen text: “Sadness leaving my body when…”
• Finish the sentence with something simple or oddly specific
  • Examples: having plans, booking a trip, decorating your space, finishing a task
• Film yourself dramatically rising, leaning back, or stretching, as if the sadness is physically leaving
• Keep the movement exaggerated but quick
• Works well for lifestyle, brands, teams, and everyday moments

For this trend, use this sound.

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All I want for christmas is

This trend uses a familiar holiday phrase and festive audio to set up anticipation, before revealing what the creator actually wants. It’s simple, instantly recognizable, and works especially well for showcasing products, services, or gift ideas without feeling forced.

How to do the trend

• Add on-screen text: “All I want for Christmas is…” using a Christmas-style font
• Pair it with a festive or holiday-themed sound
• Start with a calm or neutral shot
• Reveal the final wish with a visual switch
  • A product
  • A service
  • A result (glow-up, before/after, outcome)
• Keep the reveal clear and centered because that’s the payoff moment
• Works well for brands, creators, gift guides, and seasonal promos

For this trend, use this sound.

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Girl to girl

This trend is built around short, direct messages that feel personal and sincere. Creators speak straight to the camera using the phrase “girl to girl,” sharing advice, reminders, or encouragement that feels like it’s coming from a friend not a lecture. It’s simple, relatable, and highly shareable.

How to do the trend

• Start with on-screen text or spoken audio: “Girl to girl…”
• Share a short message, reminder, or piece of advice
  • Something reassuring, motivating, or honest
• Film in a casual setting (on the go, at home, in public)
• Keep it natural and conversational
• Works especially well for lifestyle creators, wellness brands, communities, and personal storytelling

For this trend, use this sound.

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16 Dec 2025

Horizontal vlogs

Most vlogs on Instagram are shot vertically, which is exactly why this format stands out. By filming your vlog horizontally, you instantly disrupt the scroll while keeping the same casual, day-in-the-life feel people already love. The result feels more cinematic, more immersive, and a little unexpected.

How to do this trend

• Film your vlog in horizontal (landscape) format instead of vertical
• Show wider shots to capture more of your surroundings
• Keep the content casual and personal — this isn’t meant to feel overproduced
• Add simple captions so it still feels native to Reels
• Works especially well for travel, lifestyle, behind-the-scenes, and brand storytelling

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Something even worse

This trend plays on fake drama and self-drag humor. It sets up a moment that feels serious (someone snooping through your phone)… only to reveal something completely unserious. The joke lands because it’s relatable, harmless, and very scroll-stopping.

How to do this trend

• Film yourself reacting as if someone is scrolling through your phone
• Add on-screen text setting up the drama (e.g. “POV: someone’s going through your phone looking for messages”)
• For the reveal, cut to a screenshot of something embarrassingly basic
  • Simple math you needed a calculator for
  • A hilariously obvious ChatGPT question
  • A basic Google search you definitely should’ve known
• Keep the reveal quick: the punchline should hit you immediately
• Works best when it feels light, self-aware, and not overly produced

For this trend, use this sound.

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Spin the bottle for nothing

This trend plays on fake choice and relatable denial. It sets up a “random” decision, only for the creator to immediately ignore the outcome and go with what they wanted all along. It’s simple, visual, and works because the punchline is instant.

How to do this trend

• Place 4 objects on the floor, each representing a different option
  • Example: vacuum (chores), suitcase (travel), laptop (work), couch (rest)
• Put a bottle in the center and spin it on camera
• Let it point to the least desirable option
• React dramatically: kick it away, push it aside, or ignore it
• Grab the option you actually want and end on that moment
• Keep it quick and exaggerated: the humor is in the rejection

For this trend, use this sound.

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The secret wishlist

This trend uses a playful “wishlist” format with a hidden twist. Creators list things they say they want, but secretly spell out their real wish using capital letters inside each item. It’s clever, easy to personalize, and keeps people watching just a bit longer as they decode the message.

How to do this trend

• Start with on-screen text like “Santa please…” or “My wishlist this year”
• ‍List multiple wishlist items (clothes, skincare, trips, tools, etc.)In each item, capitalize one strategic letter
• ‍When read vertically, the capital letters spell:
  • A real wish
  • A hidden message
  • A brand name
  • Or something funny/self-aware
• Keep the delivery casual and playful
• Works especially well for brands, creators, and end-of-year content

For this trend, use this sound.

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